Chayan Consultants Pvt. Ltd.

Training Modules > Marketing Essentials
Marketing Essentials
What (Introduction) ? Marketing is too often viewed purely as a management function, rather than a philosophy that is the driver for all successful business, consequently, regardless of position held within an organization, there is a need for all managers to have a firm grasp of the essentials of marketing and the creation of a customer focus. The speed of change in the external world make it more vital than ever that business align their activities around an understanding of this activities.

For Whom ? All the manager and directors wishing further their understanding of marketing and how it can benefit them and their organization.

Why this program ?
Here the employees will learn to :-
  • Understand the role of marketing in an organization.
  • Establish a framework for assessing the business, market place, customer and opportunities.
  • Develop a marketing strategy to deliver long term growth
  • use the tools of marketing successfully.
  • Enable a full contribution to the marketing process.
Where /When ? As per the need of the client, At the venue of client.

How ? Through activities /games / role plays /stories /incidents

Duration : Half day, Full day